The MCG has partnered with University Campus of Football Business (UCFB) to become a study hub for students pursuing degrees related to the sports industry.
Earlier this year, the MCG joined the likes of Wembley and Etihad Stadium in the UK, becoming the first international campus for UCFB educational summits designed to provide industry insights and expertise to students and alumni.Now, with the launch of UCFB’s Global Institute of Sport, aspiring sports professionals from across the globe can pursue Master’s degrees and executive education in areas spanning leadership, business and coaching.
The Global Institute of Sport will leverage UCFB’s network of experienced sports practitioners and elite stadium venues, which include the UK’s Wembley and Etihad Stadiums, Atlanta’s Mercedes-Benz Stadium, New York’s Red Bull Arena, BMO Field in Toronto and Melbourne’s own MCG.
The MCG hosted its first UCFB summit in January, with students given a taste of what goes on behind the scenes to successfully manage the southern hemisphere's largest sports arena.